Lemonade Day is a community-wide educational program that provides youth with the opportunity to learn how to start, own and operate their first business…a lemonade stand. Youth are provided with free educational materials through the support of generous local sponsors. They are taught, with the help of a parent, teacher, or mentor, how to set goals, create a product, prepare a budget, seek an investor, choose a location, design a marketing plan, and provide customer service. On Lemonade Day, the young entrepreneurs open for business in public locations throughout the village. They keep the money they earn and are encouraged to spend some, save some for the future, and share some by giving to a local charity of their choice.
For these young entrepreneurs, the experience of setting a goal, creating a business plan, executing their plan, and evaluating their results sparks an explosion of new confidence in their abilities, and for many, a new vision of possibilities for the future. Lemonade Day encourages the belief that students will be able to change the world for the better. Based on our survey, 57% of students agreed or strongly agreed that they could create something that would change the world. In contrast, the Gallup Student Poll responses found that 26% of students had the same self-belief. Lemonade Day encourages self-agency and empowerment, and this is visible in the responses seen here.
Sponsorship
Main Squeeze Presenting Sponsor: 5,000 includes naming rights and VIP exposure on education curriculum, marketing material in
lemonade day backpack, logo placement on the Official Lemonade Day Website.
Celebration Sponsor: $3,000 includes mentions at the celebration and signage. Logo placement on all T-shirt, backpack, marketing materials, social media and SBA website. The opportunity to speak about their business during the celebration. The opportunity to help with handing out awards during the celebration.
Investors: $1,500 includes logo placement on education curriculum, lemonade day backpack, T-shirt and marketing material, social media and SBA website **All sponsors will be able to put a coupon, flyer or swag in the backpacks that go directly to the participants. With about 400 participants last year, that is a lot of direct marketing!**
