Generation Z Enters the Workforce

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Generation Z Enters the Workforce

Many of the workforce challenges the Schaumburg Business Association addresses center around the Millennial Generation. As the largest generation since the Baby Boomers this generation has been a workforce priority for businesses in all industries, but while the focus has been on Generation Y (the official classification for the Millennials) 61 million members of Generation Z have started entering the workforce.

Generation Z – born between the late-1990s and early-2000s – is already larger then Generation X and have a very different value proposition when seeking employment then previous generations – including the challenging Millennials. To best position your organization for success in hiring this emerging workforce consider the following recommendations and approaches:

  • Generation Z is VERY technologically savvy. This generation has not only come of age with computer access but smart-phone access well. They are quickly able to learn new programs and platforms to improve your business.
  • The lack of soft skills continues. A constant challenge with the Millennial Generation is that they lack the necessary soft skills needed for the workplace, and this shortcoming will unfortunately persist with Generation Z.
  • Instant feedback expected. Having come of age with the instant gratification of social media Generation Z has the expectation, and the desire, for regular reviews. This generation expects access and connection to not only their peers but their superiors.
  • Culture matters a LOT. Simply placing a job advertisement will not attract the attention of Generation Z. Companies need to develop a marketing strategy for filling positions by highlighting the culture, environment, flexible schedules, paid time off, and other benefits. With their preference for social media Generation Z will seek out and read reviews on your company to determine if it is a firm they would like to work at.

Generation Z emergence in the workforce presents an exciting opportunity for businesses to take advantage of an eager and technologically proficient workforce that can directly impact the bottom line of operations. However, like previous generations, Generation Z will require businesses to understand, change, and adapt to more effectively hire, retain, and train to these 61 million potential workers.

For greater insight into Generation Z please follow the link to read the full article.

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