Lake Forest Graduate School of Management is proud to present the SBA EXPO Featured Speaker - Bridget Brennan
Bridget Brennan, CEO
Female Factor
Author, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Bridget Brennan - The Female Factor 
The Balancing Act Show 801 - Jafra Cosmetics
Bridget Brennan is a pioneer in developing business strategies that appeal to women, the world's most powerful consumers. She is the CEO of business strategy firm Female Factor, and author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, July 2009).
Her book was called “essential reading” by The Wall Street Journal and “required reading for anyone burdened with a Y chromosome” by Fortune Small Business. It was named a "Top 10 Marketing Book of 2009" by MediaTrust. A recipient of numerous industry awards, Bridget was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications. She is a member of the Forbes Executive Women's Advisory.
She developed her expertise as an agency executive, creating programs for major clients such as Whirlpool Corporation, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, United Airlines and AT&T, among others. Previous to founding Female Factor, Bridget ran the consumer marketing practice of Edelman’s Zeno Group, and founded that agency’s Speaking Female division. Bridget is a founder of the Marketing to Moms Coalition, a member of the Network of Executive Women and the National Speakers Association. A graduate of Texas A&M University, she is based in Chicago.